Book Marketing Services
Publishing your book is step one. Getting it found is what comes next.
Amazon optimization, launch strategy, social media content, motion graphics, press kits, and ongoing marketing support for independent authors.
WHY MARKETING MATTERS
A Great Book Still Needs to Be Found
There are over four million books published every year. The difference between a book that gets read and one that gets overlooked is rarely quality — it is visibility. Visibility is a product of strategy, consistency, and execution.
Our marketing services are designed to give your book the best possible chance of reaching the readers who will connect with it. We do not use generic promotional tactics. We build plans around your specific book, your genre, and your audience.
OUR MARKETING SERVICES
What We Offer
Amazon Listing Optimization
Amazon is where the majority of book sales happen. How your listing is structured directly affects whether your book shows up in search and whether browsers become buyers. We optimize every element of your Amazon listing:
- Title and subtitle for search relevance
- Book description written to convert — not just summarize
- Keyword selection and A+ Content setup where eligible
- BISAC category selection to maximize discoverability
- Author page setup and optimization
A properly optimized Amazon listing is one of the highest-return investments you can make after publication. We do this whether you are launching a new title or improving the performance of a book that is already live.
Book Launch Strategy
A successful launch is a sequence of coordinated actions, not a single day. We build and execute a launch plan that covers the weeks before and after your release date.
A typical launch strategy includes:
- Pre-launch reader list building and ARC (advance reader copy) distribution
- Launch week promotional push across channels
- Review generation strategy
- Paid promotion coordination on Amazon, BookBub, and social platforms
- Post-launch momentum plan to sustain sales beyond the first week
Social Media Content and Promotional Graphics
We create ready-to-post visual content for Instagram, Facebook, and other platforms where your readers spend their time. This includes:
- Static promotional graphics in multiple formats (feed post, Story, Reel cover)
- Cover reveal assets
- Quote cards pulled from your book
- Launch countdown graphics
- Author introduction and credibility content
All assets are delivered in platform-optimized dimensions and ready to post without any additional design work on your end.
Motion Graphics and Book Trailers
Short-form video is the most effective organic reach format on social media right now. We produce animated promotional videos and book trailers built specifically for Instagram Reels, Facebook, and TikTok.
A good book trailer does two things: it creates curiosity and it communicates the emotional experience of reading your book. We script, produce, and deliver a finished video file ready to post.
Press Kit Development
A press kit gives anyone who wants to feature your book — media outlets, podcast hosts, bloggers, bookstores, event organizers — everything they need in one place. We produce a complete, professionally designed press kit including:
- Author biography in short and long form
- Book synopsis at multiple lengths
- High-resolution cover image
- Suggested interview questions
- Key themes and talking points
- Contact information and booking details
Ongoing Marketing Consultation
For authors who want strategic guidance beyond the launch window, we offer ongoing monthly consultation. We review your sales data and platform analytics, identify what is working, and help you plan the next phase — whether that is a paid advertising campaign, a new promotional push, or preparation for a second title.
OUR MARKETING PROCESS
How We Work
1. Consultation and Goal Setting
We begin by understanding your book, your audience, your timeline, and your goals. Are you trying to hit a bestseller list? Build a long-term reader base? Establish author credibility in your field? The answers shape everything that follows.
2. Customized Marketing Plan
We build a plan specific to your book — not a one-size package. We identify the channels that make sense for your genre and audience, the timing that fits your publication schedule, and the tactics most likely to produce real results for your specific title.
3. Execution
We implement the plan. You are kept informed throughout. For content assets, you review and approve before anything goes live. For platform campaigns, we manage setup, targeting, and budget allocation.
4. Monitoring and Reporting
We track performance across channels and report to you regularly. What is working gets more attention. What is not working gets adjusted. Marketing is not a set-it-and-forget-it activity, and we treat it that way.
AUTHOR VOICES
What Our Authors Say
"LAB publishers have given me trust again. They worked hard to meet and exceed my book's publishing and marketing goals. I highly recommend them." — C JB
"Great work guys. The teamwork and dedication was flawless and professional. Hiring them was one of my great decisions." — Watermelon Gamer
COMMON QUESTIONS
Editing FAQ
Ideally, before your book is published. The most effective launches involve pre-publication activity: building an audience, collecting email subscribers, distributing advance copies for reviews. The earlier we start, the more options we have. That said, we also work with authors whose books are already live and need a visibility boost.
No. A following helps, but it is not a prerequisite. Amazon optimization, targeted advertising, and media outreach work independently of your personal social media presence. We meet you where you are and build from there.
Yes. We set up and manage paid campaigns on Amazon, Facebook, and Instagram. Ad spend is a separate budget from our service fee, and we work with you to set a spend level that makes sense for your goals.
We measure what matters: sales data, page reads on Kindle Unlimited, click-through rates on ads, and review volume. We share regular reports so you always know how your book is performing and what we are doing about it.
Yes. We work with authors across the US and Canada. Our distribution and marketing services cover all major English-language retail markets.
READY TO GET STARTED?
Let's Talk About Your Book
Every project starts with a free consultation. There is no commitment required to get a quote. Tell us where you are in the process and we will take it from there.
All projects are fully confidential. NDAs available on request.